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Circa 2004, working at Group M — a boutique design studio in Philadelphia.

I am a graphic designer and storyteller based in southeastern Pennsylvania. I specialize in brand strategy, creative direction, and concept-to-completion design solutions that bring clarity to brands. My background includes a BFA in Graphic Design and a minor in Photography from The University of the Arts, where I learned to blend sharp critical thinking with visual craft.

I built my career spending six years at respected design studios in Philadelphia, working with diverse corporate, retail, and non-profit clients. Since then, I have transitioned to in-house corporate roles while continuing to take on select freelance challenges. Throughout every project, I actively collaborate with writers, photographers, developers, and stakeholders to deliver impactful communication across all media.

SELECT CLIENT LIST

Baker’s Lane Biscotti
Baker Street Bread Co.
Children's Hospital of Philadelphia
Philadelphia Bar Association
Philadelphia Bar Foundation
The Farm at Oxford
University of Pennsylvania


linkedin.com/in/karenleddy/